Introducing Anticipatory Loss Support through our partnership with Empathy
Earlier this year, we introduced Empathy Loss Support™ to help customers and their families navigate bereavement with greater clarity, confidence and compassion. Now, we’re taking that commitment a step further.
We’re pleased to announce the addition of Empathy’s Anticipatory Loss Support programme – a new, specialised layer of support designed to help individuals and families facing the realities of a terminal illness diagnosis. For advisers, it’s another powerful way Zurich is helping you demonstrate the full value of protection beyond the policy.
Meeting a different kind of need
A terminal illness diagnosis brings immediate emotional impact, but it also introduces a complex set of practical challenges. Conversations that feel difficult to begin, decisions that carry real weight, and administrative tasks that can quickly become overwhelming – all often arriving at once, with little sense of where to start.
Anticipatory Loss Support is designed to meet customers at this point.
It helps individuals and families navigate the challenges that follow a terminal illness diagnosis, bringing structure and reassurance to a time that can feel uncertain. By supporting customers earlier in their journey, we can help them feel more prepared for what lies ahead – both practically and emotionally.