Last week, we launched Empathy Loss SupportTM to three million customers – this new service helps with the practical and emotional challenges that come after losing a loved one. Through Empathy, not only do families and loved ones now have Empathy Loss Support when they come to claim, we are also offering it to you and all advisers registered with Zurich at no cost, to help deal with life’s hardest moments
What this means for you
As a Zurich Adviser, Empathy Loss SupportTM is also available to you, to help you with the emotional and practical challenges of losing a loved one. By offering Empathy Loss SupportTM as part of our new claims experience, you can:
- Differentiate your advice proposition with a new level of claim support
- Strengthen long‑term customer relationships, showing that protection isn’t just about financial support but real, human support
- Add tangible value to policies, helping customers feel more confident in their cover.


